Different Sectors, Same Core Discipline:
Viridian announces a Peer Alliance Partnership with Tutto Passa Agency
Every sector develops its own language for the same handful of problems. An NGO calls it "donor fatigue" or “mission drift.” A fund calls it "LP churn." A founder calls it "losing the narrative after Series B." Different vocabularies, same underlying question: how does an organization keep its story, and its people, aligned as it outgrows the story that got it here?
That's the question Ivana Heijnen and I found ourselves asking in parallel, from continents apart, in sectors that don't usually compare notes.
The sectors look different. The structural problem doesn't.
Viridian works with NGOs, IGOs, foundations, and impact-driven enterprises, organizations navigating visionary growth, a leadership transition, or the challenge of staying legible to funders and stakeholders as they scale. Tutto Passa Agency (TPA) works across the business financing ecosystem; funds, founders, accelerators, and the operators who move between them, usually at an inflection point of their own across Europe and Africa.
On paper, those are different worlds: different vocabularies, different funding logics, different definitions of success. But the underlying architecture question is identical in both: how does an organization stay legible as it grows?
It's easy to mistake a peer alliance for a bigger menu of services. It isn't. It's a wider lens. That overlap is what made the alignment feel less like a business decision and more like a recognition.
Ivana and I aren't extending our services into each other's markets. We're recognizing that the discipline we each built, narrative architecture and legacy communications for those at an inflection point, was never sector-bound to begin with.
The peer alliance just makes that visible.
Viridian provides a structural arc to organizations, ensuring the mission, governance, network, and impact endures well into the next strategic plan. TPA designs how organizations communicate outward, building narrative systems built to scale rather than needing a rebuild every time something changes. What expands is the lens we bring to a client together: clarity, credibility, and continuity for institutions to speak, convene, and endure.
As TPA described,
“...an organization's external story should carry the same weight, discipline, and clarity as the work behind it. For NGOs and foundations, that story is often the difference between an investor who commits and one who moves on, between a leadership transition that holds public trust and one that erodes it.”
An organization that used to need one of us at a time now has a case for needing both, read as a single, coherent point of view rather than two consultants stitched together after the fact.
Why this, and why now?
I'll be honest about the part that doesn't show up in a scope of work: Ivana and I click.
We're both drawn to the friction of working across markets and cultures, to organizations whose work demands more than a polished deck. That personal alignment isn't a footnote to the strategic case, it's what makes this a peer alliance rather than just an alliance, and often what actually makes a partnership durable.
If you…
...have a case for support that was written once and never touched again
As your organization's ambitions, leadership, or context change, you need a narrative that reflects where you actually are now: what's been proven, what you're asking for next, and why now.
...are increasingly expected to be the public face of your institution
On a summit stage, in front of the press, across the table from a government partner, you need an external voice built to hold steady, whether the room is a donor roundtable or a national broadcast.
...operate across multiple countries or regions and have watched a message land well in one market and fall flat in another
You need messaging built to travel: a core narrative that stays intact while tone and emphasis adapt to each audience.
...are navigating a leadership change, a funding disruption, or a regional shock
You need communications that carry your institution through the moment publicly, so stakeholder and donor confidence stays intact even as circumstances change.
...are launching a new program, chapter, or initiative
You need it introduced with the same rigor as the work itself, considered and confident from day one, not improvised after the fact.
If you lead or support an NGO, foundation, or philanthropy that is losing ground on funding, narrative, or stakeholder engagement — this alliance was built for you.
