About the Founder
Narrative & Engagement Architect
I trained to read art history and visual culture, a way to dissect and analyze visual representations and how they are presented to us. Art history is a rigorous discipline requiring the simultaneous analysis of a single image or performance with a multitude of signifiers, geopolitical history, economics, scientific advancement, financial literacy, cultural trends, social systems, biographical data, and then, visual interpretation. Multidisciplinary and incredibly complex, art history showed me how a visual piece, a moment, can simultaneously reflect a decade in time as well as my own learned context. For over a decade, I applied this gaze to the complexity of global leadership, storytelling, and strategic operations.
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My academic work explored semiotics, the study of communication through signs and symbols, analyzing how human behavior, from digital rituals to cultural iconography, reflects our deepest social identities. My purpose grew to identifying processes of semiosis, analyzing the multitude of signifiers, codifying out of the human need for categorization and organization, and optimizing these frameworks.
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I started working in Philadelphia’s non-profit ecosystem through historic institutions, from performing arts centers to an ivy league university. I drafted multi-million dollar gift agreements, authored executive communications, managed an annual giving program, supported a multi-year capital campaign, and built a regional membership program from scratch.
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At an international leadership-exchange NGO, I served as a program and network director, designing the interconnected systems that fostered a global community of senior executives to speak, lead, and grow. I authored messaging that required adoption across 56 countries, navigating diverse cultural codes to maintain the integrity of a seventy-year-old brand identity while ensuring local resonance.
I designed individualized stretch programs for dozens of international leaders annually, from travel logistics to talking points to 1:1 meetings with experts. Whether I was designing a cross-cultural mentorship ecosystem for future women leaders or launching a social justice fellowship that examined global systems of inequity, my goal was always the same: to expand the organization’s mission and impact through creativity and strategic relationships.
Named to reference my art-historical background and a nod to family roots in financial services (Greentree), Viridian bridges the gap between institutional identity and measurable impact.
I work with leaders who are ready for the right relationships, not just more contacts. Through personalized matchmaking, executive storytelling, and thoughtful strategy, I help them grow their network and share their work in a way that feels aligned, elevated, and real.
Viridian looks past the surface, to decode the underlying signs that drive engagement, to build the structures that allow complex narratives and initiatives to scale, to identify collaborations that last.
We don’t just offer insights; we integrate with organizations to ensure that every narrative, every program, every meeting is backed by integrity and quality.